POINT OF SALE METRICS

ASPRO MEASURES NUMBER OF SALES AND VISITORS,
ALLOWING THEM TO CALCULATE BOTH NUMBER OF
SALES AND REVENUE PER VISITOR

EVALUATING CAPTURE RATES AT POINT OF SALE ALLOWS FOR A/B TESTING OF DIFFERENT MARKETING TACTICS TO DRAW MORE GUESTS

GUEST COUNTS & HEATMAPPING

ASPRO FIRSTLY MEASURES REAL-TIME OCCUPANCY TO IMPROVE GUEST EXPERIENCE BY DIVERTING RESOURCES TO EXPEDITE WAIT TIMES AND INCREASE REVENUE IN GIFT SHOPS

IN THE LONG RUN, ASPRO CREATES HEAT MAPPING IN DIFFERENT AREAS OF THE AQUARIUM TO TEST PRODUCT PLACEMENT STRATEGIES, REDIRECT CUSTOMERS TO HIGHER REVENUE AREAS, AND INCREASE GUEST SATISFACTION BY REDUCING OVERALL WAIT TIMES AND MITIGATING ANY HICCUPS