The Calgary Flames are partnering with Safari AI to measure & optimize real-time KPI’s including
1) Improving speed of guest entrance,
2) Increasing concessions revenue and
3) Monetizing footfall in the arena
Guests can experience bottlenecks at entrances which affects fan satisfaction and reduces aggregate time in the arena
By measuring throughput at entrances the Flames can evaluate where to add more resources or change tactics based on real-time performance during events.
Understanding queue wait time as well as queue abandonments helps the Flames more effectively position staff and redirect crowds to ensure they are maximizing revenue and retaining hungry customers.
The Flames will utilize heatmapping to identify zones of interest, allowing them to improve customer experience by redirecting fans to idle areas and A/B testing of different physical and online marketing tactics to increase revenue.
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Or call us now at
(212) 763-3385
Or call us now at
(212) 763-3385