THROUGHPUT AT ENTRANCES

GUESTS CAN EXPERIENCE BOTTLENECKS AT
ENTRANCES WHICH AFFECTS FAN SATISFACTION
AND REDUCES AGGREGATE TIME IN THE ARENA

BY MEASURING THROUGHPUT AT ENTRANCES THE
FLAMES CAN EVALUATE WHERE TO ADD MORE
RESOURCES OR CHANGE TACTICS BASED ON REALTIME PERFORMANCE DURING EVENTS

QUEUE METRICS AT F&B CONCESSIONS

UNDERSTANDING QUEUE WAIT TIME AS WELL AS QUEUE ABANDONMENTS HELPS THE FLAMES MORE EFFECTIVELY POSITION STAFF AND REDIRECT CROWDS TO ENSURE THEY ARE MAXIMIZING REVENUE AND RETAINING HUNGRY CUSTOMERS

HEATMAPPING THE ARENA

THE FLAMES WILL UTILIZE HEATMAPPING TO IDENTIFY ZONES OF INTEREST, ALLOWING THEM TO IMPROVE CUSTOMER EXPERIENCE BY REDIRECTING FANS TO IDLE AREAS AND A/B TESTING OF DIFFERENT PHYSICAL AND ONLINE MARKETING TACTICS TO INCREASE REVENUE