THROUGHPUT AT ENTRANCES

GUESTS CAN EXPERIENCE BOTTLENECKS AT
ENTRANCES WHICH AFFECTS FAN SATISFACTION
AND REDUCES AGGREGATE TIME IN THE ARENA

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BY MEASURING THROUGHPUT AT ENTRANCES THE
FLAMES CAN EVALUATE WHERE TO ADD MORE
RESOURCES OR CHANGE TACTICS BASED ON REALTIME PERFORMANCE DURING EVENTS

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QUEUE METRICS AT F&B CONCESSIONS

UNDERSTANDING QUEUE WAIT TIME AS WELL AS QUEUE ABANDONMENTS HELPS THE FLAMES MORE EFFECTIVELY POSITION STAFF AND REDIRECT CROWDS TO ENSURE THEY ARE MAXIMIZING REVENUE AND RETAINING HUNGRY CUSTOMERS

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HEATMAPPING THE ARENA

THE FLAMES WILL UTILIZE HEATMAPPING TO IDENTIFY ZONES OF INTEREST, ALLOWING THEM TO IMPROVE CUSTOMER EXPERIENCE BY REDIRECTING FANS TO IDLE AREAS AND A/B TESTING OF DIFFERENT PHYSICAL AND ONLINE MARKETING TACTICS TO INCREASE REVENUE

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