The Barcelona Aquarium leverages their existing cameras to measure various real-time KPI’s, improve speed of service, and drive higher revenue.

Point of Sale Metrics

The Barcelona Aquarium measures number of sales and visitors, allowing them to calculate both number of sales and revenue per visitor.

Evaluating capture rates at point of sale allows for A/B testing of different marketing tactics to draw more guests.

Guest Counts & Heatmapping

The Barcelona Aquarium measures real-time occupancy to improve guest experience by diverting resources to expedite wait times and increase revenue in gift shops.

In the long run, The Barcelona Aquarium creates heat maps of different areas of the aquarium to test product placement strategies, redirect customers to higher revenue areas, and increase guest satisfaction by reducing overall wait times and mitigating any hiccups.

Comprehensive Operations Dashboard

Through Safari AI's web-based dashboard, the Barcelona Aquarium’s operations teams can access real-time performance metrics, enabling data-driven decisions that enhance guest satisfaction while maximizing operational efficiency.

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