Calgary Flames
The Calgary Flames are partnering with Safari AI to measure & optimize real-time KPI’s including:
1) Improving speed of guest entrance
2) Increasing concessions revenue
3) Monetizing footfall in the arena
Throughput At Entrances
Guests can experience bottlenecks at entrances which affects fan satisfaction and reduces aggregate time in the arena
By measuring throughput at entrances the Flames can evaluate where to add more resources or change tactics based on real-time performance during events.
Queue Metrics at F&B Concessions
Understanding queue wait time as well as queue abandonments helps the Flames more effectively position staff and redirect crowds to ensure they are maximizing revenue and retaining hungry customers.
Heatmapping The Arena
The Flames will utilize heatmapping to identify zones of interest, allowing them to improve customer experience by redirecting fans to idle areas and A/B testing of different physical and online marketing tactics to increase revenue.
Comprehensive Operations Dashboard
Through Safari AI's web-based dashboard, the Flames’ operations teams can access real-time performance metrics, enabling data-driven decisions that enhance guest satisfaction while maximizing operational efficiency.
